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Getting the most out of your flash drive investment

USB flash drives can form an integral part of any successful campaign. Whether you’re launching a new product, hosting a conference, providing training, incentivising staff or communicating with stakeholders, here’s how to get the most out of your investment.

1. Set objectives and track your ROI

This is the most important step in the flash drive purchasing process. Decide what you will be using the units for, and how you will measure the success of each purpose or campaign. Simple tracking metrics can be easy to implement online and offline.

2. Get value for money

Don’t sacrifice quality for price – you can get value for money without compromising on your final product/result. Cheap units may seem more attractive initially, but will cause great damage to your brand in the long-run if they don’t work or fail after a few uses.

3. Effective branding

Strong branding is crucial to optimising your flash drive ROI. This includes your logo and how it interacts with the colour and style of the unit.

Helpful hint - be sure to include contact details! In our experience, this is one aspect that is often neglected. Despite best efforts not every brand is universally recognised. Give your recipients your contact details and include, at the very least, your web address. Ideally, your telephone number and email should also appear on the unit. Double-sided branding is the best way to achieve this.

4. Accessorise

It may seem mundane, but choosing the right accessory can be important.

For example, if you are giving your flash drive away to staff or at an event, a lanyard would be a good choice, so that recipients could display your brand while wearing the units. On the other hand, if you are using your USB drives as a branding exercise or gift, a keyring might be a better option, as it serves as a subtle reminder for the recipient to keep the unit with them for constant use.

5. Pre-load content

These days, content is king, and pre-loading data turns a modest flash drive into a powerful communication tool.

The data can be loaded in three ways – embedded/locked, auto-run/auto-play or standard load. We can also name the drive to show your company/brand when the unit is plugged in. Read more about our USB data loading options.

For important or large documents, such as annual reports, catalogues, company profiles, prospectuses or research findings, consider converting your publication into a digital USB book.

Helpful hint – don’t overload the drive with data. We recommend that you leave at least 50% of the capacity available otherwise recipients probably won’t make use of the unit.

6. Brand your packaging

Attractive packaging can make your investment go further and branded packaging further boosts the impact of your USB campaign.

Recipients often keep packaging for other uses, extending the life of the item and providing added brand awareness.

7. Go custom

A tailor-made flash drive enhances brand cohesion, recognition and awareness. A custom USB not only makes a huge impact, but this unique item can also be repurposed for multiple applications.

For example, you might want a customised USB for a specific event or campaign, but this same design can be reused for other purposes, including exhibitions, conferences, training, staff incentives and rewards, corporate communication and much more.

This helps to solidify your brand with internal and external stakeholders, providing a platform upon which your company or product can communicate and thrive.


If you need assistance with or advice on any of the above, don’t hesitate to contact us.

Be sure to use the Links section on our Contact page to follow us for more insights on USB tools and applications.

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